I am brand new to industrial apparatus marketing, any thought how to go about it, things which work….
Thanks
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Look at the forms of economics/marketing utility on this page:
http://www.tvwiki.tv/wiki/Utility
Research your compitition and make an assesment of how they meet each type of utility.
Choose how you plan to out-perform your compitition and sell the benifits you offer the consumer.
The most important things for marketing your products are what the competition lacks the most.
As a rule, never talk bad about the compitition…. talk good about your company instead.
Be trust worthy… It’s so refreshing to deal with reps that do what they say, every time.
Be a ’solutions man.’ Don’t tell people what you can’t do, tell them what you can do. Don’t make the customer work out any issue that you don’t offer at least one solution to yourself.
Be a ‘one call’ solution. Do all necessary follow-up and keep the customer imformed at all times.